DDB Brussels has launched a slightly controversial commercial to promote IKEA’s ‘Wireless Charging Collection’ to create the first wireless bungee jump.
A wireless bungee jump! It looks so real 🙂 Is it already possible?
What are you thinking about?
Biba A. Bedi
Director Corporate Communications and Client Relations at Altair
Biba has a background in business operations support functions of contract program management, human resources, key financial operations, marketing and communications. She joined Altair as a result of Altair’s acquisition of EMSS in 2014 and her current role of Director Corporate Communications and Client Relations includes management, coordination and production of the global Success Story pipeline, authoring success stories for HyperWorks®, content production support and author relations management for Altair Corporate magazine Concept to Reality (C2R), development of press releases, Altair newsletter A60 production, support integration and advancement of blog and social media strategy. She is the Corporate/Americas media POC, as well as presenter liaison for corporate technology conferences. She holds a Bachelor’s degree in Liberal Arts from St. Bede’s College (Himachal Pradesh University), in Shimla, India.
Latest posts by Biba A. Bedi (see all)
- 2018: Reflections of an Energetic Year Driving Product Innovation - January 16, 2019
- A Look Back at a Whirlwind Year: 2017 Highlights - January 5, 2018
- Simulation-driven Innovation™: Two Unforgettable Days in Detroit at the ATC East - November 15, 2017
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