The Consumer Electronic Show (CES) is one of the most important showcases to launch new electronic products. There are news in many sectors every year, and the beauty sector, which move millions of dollars around the world tries to take advantage here. The pharmaceutical group Pierre Fabre, through the Elancyl brand, has launched a new IoT product: Le Slim Massage Coach ( you can read the french article here). The company focuses in anticellulite treatments. This product introduces a new feature in the market: the personal coach. This “ coach” runs with an mobile app too that tell you information about your progress.
Recently we read an article in techcrunch about the well known company L´Oreal.The big emporio has a brand, Kérastase that has launched at CES, a smart hairbrush. The brush runs with different sensors (including a microphone) and with a mobile app too. For example, the microphone detects the hair soundwaves to identify dryness, breakage or frizziness. The other sensors take information about the brushing force or speed. All the data about your hair or how you use your brush on it, are analyzed in order to recommended you special treatments or products .
These companies are big players in the beauty sector, and their brands are well know to million of consumers around the globe. They also have a very good marketing machinery behind to sell their product lines, combining IoT devices with their existing products. But technology always leaves space for innovative companies. This is the case of HIMirror Plus. The company launched a new mirror that identifies you and analyzes your skin (including wrinkles and black spots). It can for example simulate different light scenarios in order to help with your make up or tell you about your progress. You have all the information about it in their website.
The business of Beauty is all about giving personalized products to your customers. All “smart beauty” products follow that approach. IoT technology is the perfect technology to transform a normal product into a connected and personalized product. At Carriots, we have a experienced team to carry your company to the next IoT level. Let’s talk.
Mr. Everlet earned his Bachelor of Science in Computer Science from The Polytechnic University of Madrid and King Juan Carlos University. Holds also a Master in Business Administration from the Business Management School (EAE) of Madrid.
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