Tag: Knowledge Works

The Science and the Art of Data-driven Processes

The business decision-making process starts with raw data, which is then analyzed and interpreted as it turns into information. This, in turn, drives effective business outcomes as the information leads to insight and knowledge. Think of the data pipeline process … Read More

Bridging the Marketing/IT Gap

CIO Magazine recently ran a piece entitled Why IT and Marketing Need to work together, by Katrin Rabint. According to the article, “Technology is now a cornerstone for the marketing department because chief marketing officers are being pressed to intimately … Read More