When tasked with using data to solve a business problem, many of us struggle to get the answers we need. Far too often, the issue is not that we have shortcomings in our analytical skills, but rather that there are … Read More
Business-to-business (B2B) marketers often turn to LinkedIn to start conversations, drive word of mouth, and share content — and then run headlong into a common problem: they can’t easily get the results of their organic efforts out of the popular social networking platform. … Read More
The struggle can be real between sales and marketing when it comes to seeing eye-to-eye. Priorities can be misaligned or maybe efforts go unrecognized. But one thing that almost no one can agree on is attributing revenue contribution. Whether you … Read More
Keeping all financial data accurate and up-to-date can be a logistical nightmare for institutions of all sizes; from small liberal arts schools to massive universities that care for tens of thousands of students each year. There are a number of … Read More
Self-service data preparation platforms are in high demand among healthcare organizations seeking to overcome the common hurdles to data access, reconciliation and reporting. According to Grandview Research, the global healthcare analytics market will grow to $42.8 billion by 2024 as organizations … Read More
I never was an expert when it came to Fantasy Sports, and always heavily relied on the autodraft feature. Unfortunately, autodraft does not consider that a fantasy team doesn’t need more than 1 kicker and 4 substandard running backs. My … Read More
Tax fraud and tax evasion cost the government billions of dollars in lost revenue each year. In 2016, Fortune Magazine reported that annual tax evasion averaged $458 billion between 2008-2010. The same article predicted that audit specialists would be able … Read More
April Fools has come and gone, but that doesn’t mean you’re in the clear of being tricked- especially when it pertains to your data. Market research has found that only 12% of enterprise data is used to make decisions, meaning … Read More
As data volume grows exponentially, businesses are faced with the challenge of scaling their protection of sensitive information to meet government standards and to defend against theft. Data masking has emerged as the leading solution to accomplish this across all … Read More
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