Tag: Design

Safety Fast

An old MG advertising slogan that dates back around 80 years, “Safety Fast,” can very well be applied to the work that Advanced Design Engineering Systems Solutions AG (ADESS) has performed for another storied British sports car marque, LOTUS. ADESS … Read More

Have we Optimized our Designs?

Everyone that designs products claims that they have optimized their designs.  It is true that companies generally iterate on their design concepts to achieve a better result, but is this truly optimized? A few years ago, I went to Disneyland … Read More

Silos

I used to live in Dayton, OH, home of the Wright Brothers, and got to learn much about how the first Wright Brothers plane was designed.  There was no design or stress or manufacturing department to Wright Brothers, Inc. – … Read More