Murals, Bichos and Technology

What’s the first thing that comes to your mind when thinking about Mexico? If your answer is the stereotypical sunny beaches and salsa, think again. Last week I had the opportunity to attend and present at the Altair Technology Conference (ATCx Mexico) in Mexico City, where almost 200 engineers and designers gathered to share their experiences on simulation-driven innovation.


The conference was held at the Antiguo Colegio de San Ildefonso, a breathtaking location filled with centuries of history and the very first mural painted by Diego Rivera, about ten years prior to the acclaimed Detroit Industry murals on The Detroit Institute of Art’s walls.

I like to see design and art just as two different representations of human ingenuity, so you can imagine my emotion on presenting Altair’s vision and technologies on such a stage.

The theme of my keynote address was Industry 4.0, the so-called fourth industrial revolution, and how Altair’s Innovation Intelligence can help customers take on this latest challenge and develop innovative products in an interconnected world where big data analytics and cloud play an important role in every day life.

I was flattered to share the stage with some of Altair’s best thought leaders: Fatma Koçer, author of the Confessions of a Dataset recently published on this blog, presented Altair’s vision on Optimization and Design Exploration, while Ravi Kunju gave an excellent overview of solidThinking’s manufacturing solutions, including Click2Cast, the casting simulation technology recently added to Altair’s portfolio.

The real highlights of the conference were the great stories shared by Altair’s customers: from MABE utilizing simulation in the cloud with HyperWorks Unlimited to design innovative home appliances to Ford Motor Co. applying topology optimization for suspension components and subframes design; from a groundbreaking antenna design for over-the-air television developed by UAEM with FEKO to the latest researches in topology and lattice optimization for a 3D-printed biocomposite jaw implant.


As for bichos (bugs), I learned they are part of the traditional Mexican diet and – after some initial reservations – enjoyed grasshoppers and ant eggs as much as the rest of the amazing Mexican culture. What a journey!

Coverage of the event by local media can be found here.

Simone Bonino
Simone Bonino

About Simone Bonino

Simone joined Altair Italy in 2001, and is currently the Vice President of Marketing for HyperWorks® at Altair. He has over 20 years of experience in the PLM market, particularly in the field of manufacturing simulation and business development. His current role includes overseeing the global marketing strategy for the extended HyperWorks brand, integrating contributions from the other Altair divisions, and building a cohesive message with dynamic marketing materials for the CAE and PLM market. He holds an associate degree in mechanical engineering from the Istituto Tecnico Industriale (ITI) Edoardo Agnelli in Torino, Italy.