To launch an Internet of Things product is easy. The difficulty is to launch a good IoT product that solves a real consumer need or improves a process in a factory. This means, create something to have an utility and usability and take advantage of the IoT possibilities. Here, is where design thinking can help you. This trendy path involves company multidisciplinary teams in order to prioritize the user’s preferences or necessities. This is is the center of design thinking, realizing that people have something to say about the products they will use. If you can include the possibilities of IoT on it, probably your new product has less risks when you will decide to launch it in the market. With IoT, the product, the “things” can tell you too, how to improve a design. For example, an IoT product sends information about how the consumer use it and you can include these preferences to build another one or to include new features ( the real customer experience). If you know well the customer experience journey, it will be easy to have a good product design.
Some agencies around the world are now working in Design Thinking for all type of business working with very qualified and multidisciplinary teams. One of them is Altair. They have a specific lab to help companies in product design and include all the process: from the concept design and prototype to the test and prototyping.
Another example well know is Fjordnet a company bought by Accenture in 2013. They have a portfolio of works that you can see at their website. One of them was with the airline company Finnair and the objective was to change the customer experience and improve it with a digital solution around the complete travel of a customer and not only the flight.
If you want to know more about Design Thinking , here are some book recommendations to start:
Designing Connected Products have been writing for different authors and describes well all the path: From the differences of user experience with Iot products, the technology of connected devices , how to translate the research in products definitions, prototyping,….
If you are new to design and want to start with the basics, a good start is: The Design of Every Day Things was published for first time in 1988. the author Don Norman is an electric Engineer and a Phycologist and he puts in value concepts related with human behaviour, design and things.A must.
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