Core Strategy

Core Strategy – conversation with John Chalifoux, President of MERA

With the increased focus on sustainability across the automotive industry reduce and recycle have become established considerations, but reuse is less often considered.

The Motor & Equipment Remanufacturers Association (MERA) which began operations in January 2011 as an affiliate association of the Motor & Equipment Manufacturers Association (MEMA) represents remanufacturers through advocacy, research and collaboration. John Chalifoux, President of MERA told me more about motor vehicle parts remanufacturing.

Tony Norton
Tony Norton

About Tony Norton

Tony leads the Americas based Altair ProductDesign teams in the delivery of early concept (industrial design, design exploration, testing & prototyping) and advanced simulation driven design (cutting-edge modeling, optimization, methods development & automation) to our customers. Before joining Altair UK in 1996, he worked at both Ford Motor Company and GEC-Marconi Avionics. He moved to Michigan in 1999 to join Altair US, and holds a Bachelors degree from The University of Hertfordshire in England.