Category: Design

Muscle Cars, Hybrids and Stochastics

  There was a story in USA Today this week with the headline “American muscle cars outselling fuel-thrifty hybrids despite $4 gas”. It is a pretty entertaining fact and while for the month of May it was true that Ford … Read More

Doorman

I recently wrote an article for our sister blog  The HyperWorks Insider about automotive closures. It talks about the differing technologies required to engineer these systems from side doors to tailgates and liftgates, sliding doors and sunroofs to hoods/bonnets and … Read More

Silos

I used to live in Dayton, OH, home of the Wright Brothers, and got to learn much about how the first Wright Brothers plane was designed.  There was no design or stress or manufacturing department to Wright Brothers, Inc. – … Read More

Opening the Window to Mechatronic Systems

It almost seems as though there is no such thing as a purely mechanical system anymore. The proliferation of electronic controls into the automotive industry is evident through almost every vehicle system. With this trend comes the complexity of developing … Read More

Innovative Strategies For the Automotive Industry

This week we finished a set of 5 automotive industry webinars that showcased some technologies and methods to assist in the constant fight to reduce cost and timing while exciting consumers with innovative, better performing products.

How Much Does a Pound Cost?

I recently read an article on the cost per pound for dieting programs.  When you factor in the cost of food, counseling, gym memberships, etc., it works out to $70-$100 per pound.  Unfortunately, most people gain most of the weight … Read More

Gas up, Weight Down

With gas prices now way past the $3.50 a gallon price that saw a change in consumer habits a couple of years or so ago, perhaps smaller cars will become a more permanent fixture on the North American automotive landscape. … Read More

Small Cars, Global Stars

Ford recently announced the Fiesta is the first car in its segment to earn a top safety rating in the World’s largest auto markets across four continents. The Fiesta achieved 5-star safety ratings in China, Europe and Australia/New Zealand, plus … Read More